Privacy Policy

Last updated: 15 April 2026

UK Road Trip Guides Ltd ("we", "our", or "us") operates the krypton-shield.com website. This page explains our policies regarding the collection, use, and disclosure of personal data when you use our service, and the choices you have associated with that data.

Information We Collect

Information You Provide

When you purchase a route guide or contact us, we collect information you provide directly:

Email address (required for order delivery and communication)
Name (if provided when contacting us)
Payment information (processed securely by our payment provider; we do not store card details)
Message content when you contact us

Information Collected Automatically

When you visit our website, certain information is collected automatically:

IP address and approximate geographic location
Browser type and version
Pages visited and time spent on pages
Referring website address
Device information (type, operating system)

This information is collected through cookies and similar technologies. See our Cookies Policy for detailed information.

How We Use Your Information

We use the information we collect for the following purposes:

Order fulfilment: To deliver purchased route guides to your email address and provide order-related communications.
Customer service: To respond to enquiries and provide support.
Route updates: To send updated versions of routes you have purchased when significant changes occur.
Website improvement: To understand how visitors use our site and improve our services.
Legal compliance: To comply with applicable laws and regulations.

Legal Basis for Processing

Under UK and EU data protection law, we process your personal data on the following legal bases:

Contract performance: Processing necessary to fulfil your purchase and deliver our services.
Legitimate interests: Processing for purposes such as fraud prevention, website security, and service improvement, where these interests are not overridden by your rights.
Consent: Where you have given explicit consent, such as for marketing communications or optional analytics cookies.
Legal obligation: Processing required to comply with applicable laws.

Data Sharing

We do not sell your personal information. We share data only in the following circumstances:

Payment processors: To process transactions securely. Our payment provider handles card details directly and is certified to PCI-DSS standards.
Email service provider: To deliver purchase confirmations and route update notifications.
Analytics services: To understand website usage patterns, where you have consented to analytics cookies.
Legal requirements: When required by law or to protect our legal rights.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

Purchase records: Seven years from the date of transaction, as required for tax and accounting purposes.
Email correspondence: Three years from the date of last communication.
Website analytics: 26 months from the date of collection.

You may request earlier deletion of your data, subject to our legal obligations to retain certain records.

Your Rights

Under data protection law, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate data.
Erasure: Request deletion of your data, subject to legal retention requirements.
Restriction: Request that we limit processing of your data in certain circumstances.
Portability: Request your data in a structured, machine-readable format.
Objection: Object to processing based on legitimate interests.
Withdraw consent: Where processing is based on consent, withdraw that consent at any time.

To exercise any of these rights, contact us at [email protected]. We will respond within one month.

International Transfers

Our primary data processing occurs within the United Kingdom. Where we use service providers located outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office.

Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

Encryption of data in transit using TLS
Secure storage of data with access controls
Regular security assessments
Staff training on data protection

While we take reasonable precautions, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of data transmitted to our website.

Children's Privacy

Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us.

Changes to This Policy

We may update this privacy policy from time to time. Material changes will be notified via our website or by email where appropriate. The "last updated" date at the top of this page indicates when the policy was last revised.

Contact Us

For questions about this privacy policy or our data practices, contact us:

UK Road Trip Guides Ltd
47 Henrietta Street
Bath, BA2 6LR
United Kingdom
Email: [email protected]

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately. Visit krypton-shield.com for more information.